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Data Ownership Research

Can online content indicate an individual's "real-life" personality?

This was a question we were often asked - so we ran a novel two year research project to find out.

Everyday our individual lives become more digital and online. How vital is it to know how to interpret other's online profiles and behaviour, and how others may perceive you?

And for organisations the "cost of maintaining trust consumes 35% of the US workforce - and in financial/professional services it consumes 48%". Could including novel online data sources reduce this cost of doing business?

What do individuals and organisations gain using their online reputation offline?

Reputationaire is designed to help both opt in individuals (especially those from statistically discriminated minorities) improve their life situation while also helping opt in organisations gain a strategic advantage.

Can't online reputations be easily gamed?

Not as easily as conventional psychometric tests!
Psychometric tests are just time consuming hypothetical questions - which are relatively easy to game by providing the answers you believe are wanted.
Tens, hundreds, or even thousands of real world online human to human interactions show what is called “revealed preference” - i.e. how the individual actually behaves.
Of course, individuals self-select what they share - "preference falsification" - but the law of big numbers means it is hard for malicious individuals to massage everything they do online.

Our platform is not designed as another solution to detect the fraudulent 1%, but instead one of the only ways to help the statistically discriminated (up to 40% of the population trying to access Financial Services for example).

This is why we recommend our unique data be used as an additional data point - like a “peer reviewed cover letter” - but not a sole decision point.

If a individual invests time doing "good" actions online (either to deliberately boost their reputation or not), and this data is just used as an additional data point, we've shown it is representative of their offline behaviour, and helps increase diversity and inclusion and spot "diamonds in the rough", filtered out by conventional application processes.

Free access to our research overview litepaper

We've provided high level findings of our two year novel research in our free to download plain text research litepaper:

Download our plaintext litepaper here: Can online content indicate an individual's "real-life" personality?

Join waitlist for access to our full research results - when released (graphical, 47 pages)